It arises due to the co-existence of people. ADVERTISEMENTS: Informal communication is also known as grapevine communication because there is no definite route of communication for sharing information. It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. Grapevine Meanings. Using Grapevine Communication effectively as a workplace communication tool There are many reasons why grapevine communication exists within the office environment and is one of the business communication activities that occurs in any company. Managing organizational behavior. Grapevine communication is an informal channel of business communication. These concepts can be applied to our social interactions as well as our ideas in business. We will never learn and improve if we do not leave room to grow. Cambridge International AS and A level Business Studies 2nd Edition. In an organization setting, grapevine communication is prevalent at the lower levels of an establishment or organization. Just like the grapevine plant: it spreads in random ways and it goes where it can. The information flows in any order i.e. Grapevine communication is the informal communication network within an organization.. Workplace Communication Methods. The grapevine is used to spread information bypassing the formal communication structure. In this form of communication, information converges a long way by passing from one person to another person leaving no indication from which point it started. [2] Peter Stimpsonand Alastair Farquharson (2010). it does not follow horizontal or vertical communication. The organization should not eliminate the grapevine communication because it can help the employees in doing their work. What is grapevine communication? Grapevines branch out and expand organically, encouraging us to do the same and “go with the flow” sometimes. Meaning of Grapevine Communication. Although the most obvious reason is that nosey people are everywhere, there is also another more credible … Although every business-organization has its formal channels of communication, the informal channel of communication called grapevine also operates in it. [1] Ronald R. Sim (2002). Grapevine Communication: It is a form of informal communication in business that develops within an organisation. Grapevine is an informal channel of business communication. This is quite similar to the vine of grapes. By definition, grapevine is a form of informal communication that is usually based on rumors. The dictionary gives us a definition for the grapevine which says it is "the informal transmission of information, gossip or rumor from person to person" The grapevine is the informal and unsanctioned information network within every organization. Grapevine communication existed from the American Civil War to the First World War. Therefore, it is found in all organizations. Many have asked why such type of communication is called grapevine. Grapevine is a form of informal communication. The term gained a boost in popularity through its use in the Motown song I Heard It Through the Grapevine, a major hit single for both Marvin Gaye and Gladys Knight & the Pips in the late 1960s. Meaning of Grapevine Communication. United States: Greenwood Publishing Group. It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. It does not follow any prescribed or predetermined rule and spreads any information quickly. Grapevine is an informal communication network, which ignores formal channels of communication and spreads rumors and gossips at all levels of the business organization. Grapevine Communication. […] And “ go with the flow ” sometimes can help the employees in their... Out and expand organically, encouraging us to do the same and “ with. 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