A style guide is the bedrock of marketing communications for any brand that does marketing. See our content principles for the house voice and tone, and the foundation for how we practice language for and with Veterans in mind. If you must include jargon familiar to your target audience, be sure to: Write: You have to file your income tax return (T1) by April 30. Web Content Style Guide A content style guide will help to keep the voice, tone, and messaging consistent across all platforms. Legal: To be eligible for compassionate care benefits, you must be able to show that… Administrative: After you apply online, you'll need to provide us with the following documents before we can finalize your claim. Close the topic before referring to other obligations under different legislation. Reading a style guide closely will tell you a lot about a media organization’s objectives and how it wants to achieve them. Web Style Guide, 4th Edition: Foundations of User Experience Design on Amazon; Praise for the 4th Edition of Web Style Guide “An excellent primer for anyone working on the web. One type of benefits that the EI program offers is regular benefits. Test the learners’ understanding of the whole course with a summative assessment (quiz). Ways of working; Core skills; Using artefacts ; Content design for transactions. � 0r200�ra�ԹŠ�;��x?��= ����BC�E(��0�s � �E� Use most positive contractions of auxiliary verbs. Write: If you started a new claim within the last 52 weeks and there are still weeks payable on that claim, we will automatically renew your existing claim. To make your content accessible, consider how assistive technologies work and how some writing practices may impact people's ability to read or understand text. 1. A note about Freddie This tool is available as part of Microsoft Word. Start your content with the most important information, and be direct. Use the table of contents feature from your Word processing software to automatically generate a table of contents based on the heading levels in your document. Manuscript Specifications . This should describe everything from grammar and spelling to design elements, like proper header use and logo placement. It makes it possible for people using assistive technologies to access the information conveyed by an image. As such, it … Back to previous menu Close Menu. Always use the simplest form of a verb. Write: To draft a high-quality source document: Instead of: To draft a high-quality source document: Take a look at the section on capitalization and punctuation rules that apply to lists. When people scan web pages, they tend to start in the top left hand corner and scan to the right and down. To make the style guide of greater general interest, Part 3 consists of handy reference material that might appeal to readers of The Economist. 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